Best of Investing

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Fees $3 - $5 per month

Account minimum $0

Promotion $10 Sign Up Bonus

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PROS:
  • Automatically invests spare change.
  • Cash back at select retailers.
  • Educational content available.
CONS:
  • High fee on small account balances.
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Fees $0per trade (on eligible US securities)

Account minimum $0

Promotion $100-$3,000 in cash bonus with qualifying deposit.

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Free!
Why We Like It Ally Invest’s robust trading platform and lineup of free research, charting, data and analytical tools make it a good choice for active traders. But it’s also appropriate for beginning investors who will appreciate that there is no account minimum and no annual fees.
PROS:
  • Commission-free trades on eligible U.S. stocks, options and ETFs.
  • No account minimum.
  • Strong web-based platform.
  • Robust research and tools.
CONS:
  • No no-transaction-fee mutual funds.
  • No branche
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Fees 0.24% management fee

Account minimum $500

Promotion None no promotion available at this time

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PROS:
  • Low account management costs.
  • Customizable portfolios.
  • Goal-based planning tools.
CONS:
  • Limited account selection.
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Fees 0.25% management fee

Account minimum $10

Promotion Up to 1 year of free management with a qualifying deposit

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Free!
PROS:
  • Multiple investment options.
  • Robust goal-based tools.
  • Fractional shares mean all your cash is invested.
  • Low management fee.
CONS:
  • $100,000 minimum and higher fee for access to financial advisors.
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Fees $45 - $250 per year Account minimum $0 Promotion $10 off with code REEETIRE10
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PROS:
  • 401(k) management.
  • No account minimum.
  • Free analysis.
  • Access to financial advisors.
CONS:
  • Limited direct IRA management.
  • High costs for small account balances.
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Fees $0 per trade

Account minimum $0

Promotion Get up to $600 or more when you open and fund an E*TRADE account

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Free!
Why We Like It E*TRADE has long been one of the most popular online brokers. The company's $0 commissions and strong trading platforms appeal to active traders, while beginner investors benefit from a large library of educational resources.
PROS:
  • Easy-to-use tools.
  • Large investment selection.
  • Excellent customer support.
  • Access to extensive research.
  • Advanced mobile app.
  • Commission-free stock, options and ETF trades.
CONS:
  • Website can be difficult to navigate.
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Fees 1% for cryptocurrency

Account minimum $10

Promotion Get an 8% Bonus when you deposit at least $50. Earn more when you deposit more. (U.S. only).

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PROS:
  • Offers access to more than 30 cryptocurrencies.
  • Low minimum to fund an account and begin investing.
  • Social investing: Ability to match moves of popular traders.
CONS:
  • Service not available in all states.
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Fees $1,800 and up per year (free initial consultation)

Account minimum $0

Promotion Get 2 free months off your first year of financial planning.*

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PROS:
  • Free initial consultation.
  • Comprehensive, full-service financial planning.
  • Meetings are held virtually, via phone or video call.
  • No additional fee for investment management.
  • Fee-only advice from a designated fiduciary CFP.
  • No upfront setup fee.
CONS:
  • Wide fee range makes it difficult for potential customers to estimate costs.
  • No in-person meeting option.
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Fees Up to 1% per year

Account minimum $250,000

Promotion $250 off one year of financial or tax planning

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PROS:
  • Reduces uncertainty when selecting a financial advisor.
  • Access to a range of services, including investment management and financial, tax and estate planning.
  • Easy to get started.
  • Advisors offer complimentary consultations.
  • No fee for using Harness Wealth to find an advisor.
CONS:
  • The firms Harness works with may have higher fees.
  • Firms require $250,000 asset minimum for investment management. (No minimum for a one-time financial plan.)
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Fees: $0 per trade

Account minimum: $0

Promotion:

None: no promotion available at this time

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Free!
PROS:
  • Large investment selection.
  • Strong research and tools.
  • Over 17,000 no-transaction-fee mutual funds.
  • NerdWallet users who sign up for IBKR Pro get a 0.25 percentage point discount on margin rates.
CONS:
  • Website is difficult to navigate.
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Fees $0 per trade

Account minimum $0

Promotion Get up to $625 when you open and fund a J.P. Morgan Self-Directed Investing account with qualifying new money

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PROS:
  • Easy-to-use platform.
  • $0 commissions.
  • App connects all Chase accounts.
  • No account minimum.
CONS:
  • Limited tools and research.
  • Portfolio Builder tool requires $2,500 balance.
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Fees $0per trade
Account minimum $0
Promotion Up to $600when you invest in a new Merrill Edge® Self-Directed account.
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Free!
PROS:
  • Robust third-party research.
  • Integrated with Bank of America.
CONS:
  • Advanced traders may find fewer securities on offer.
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